- Optimize a website to encourage social sharing amongst visitors
- Integrate social media into an email marketing campaign
- Take advantage of in-store display advertising
- Place social icons EVERYWHERE (online and offline)
- Consider investing in Facebook and YouTube ads
- Google Blog Search and Technorati
- Icrerocket and Socialmention
- Online forums
- Search.twitter and YouTube
- Reddit, StumbleUpon, and Digg
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Without tracking activity it’s difficult/near impossible to know if the business is moving towards the goals that it originally established. This can be as simple as keeping a record of metrics such as fans, followers, subscribers, traffic, direct sales, etc… to determine if progress is being made. After a period of several months it becomes easier to determine what works best and the business can begin to adopt best practices. It’s an ongoing process, but by following a predetermined plan over a span of time it becomes progressively easier to win over and keep loyal customers.