Email newsletters can be extremely valuable to small businesses. As most people in sales and marketing already know, finding qualified leads can be costly. In addition, people who have already interacted with your business in the past are more likely to do so again. Email newsletters provide businesses with an opportunity to engage leads on a regular basis – keeping leads warm and more likely to buy. Sending an email newsletter costs very little, and considering the potential revenue they can generate, they should be a part of nearly every businesses marketing efforts. Below you will find some more interesting information about email newsletters:
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